Botani Herbals – Package Design & Landing Page Concepts For Herbal Tea Brand
Project Name
Botani Herbals
Duration
3 Days
Role
Graphic Design
Project Type
Logo Design & Brand Guidelines
Project Overview
Botani Herbals is a personal project where I challenged myself to develop a comprehensive branding strategy for a modern herbal tea brand. The project encompasses logo design, branding, packaging concepts, and UI design for a landing page.
The Challenge
My goal was to create a brand identity that appeals to a younger audience of herbal tea drinkers, blending modernity with a playful tone.
Logo Design
The Botani Herbals logo, crafted in Adobe Illustrator, embodies a modern, youthful vibe tailored for herbal tea enthusiasts. Its bold, script-style typography blends playfulness with sophistication, representing the brand's organic and vibrant nature. This logo, pivotal in establishing the brand identity, appeals directly to a younger demographic, setting Botani Herbals apart in the marketplace.
Packaging Concepts
For Botani Herbals, I created conceptual packaging for six flavors: Hibiscus, Sage, Ginger, Echinacea, Mint, and Chamomile. Each flavor's design features unique, vibrant illustrations that is appealing to a youthful audience and ensuring shelf distinction.
Landing Page User Interface
I wanting to expand Botani Herbals' online presence, I designed a landing page UI that effectively combines functionality with the brand's unique aesthetic.
Interactive Landing Page
I further elevated the brand experience by developing an interactive UI for Botani Herbals. This step involved adding motion and interaction elements to the landing page mockup using Principle software, enhancing the dynamism of the user interface and providing a more engaging, immersive user journey.
Learnings
