Silver Suite – Pharmaceutical Website Accessibility Project

Client

Silver Suite

Duration

3 Months

Role

Web/UX Designer

Project Type

Full-Service: Graphic Design, Web Development & UX Design

Overview
This project involved challenging myself to develop six different websites and create a branding style tile for each of Silver Suites' pharmaceutical brands. This project also consists of making the fully developed websites compliant with accessibility and page speed optimized. Additionally, I also designed a series of promotional print materials to help bring brand awareness among client customers
Client Background
About Silver Suite

The client is Silver Suite, a Canadian healthcare hub that offers the convenience of single-source solutions. There are 6 pharmaceutical brands under Silver Suite, Each serving a unique medical solution service.

Diagram exmplaining Silver Suite Brands
Challenges/ Stages
Project Miltestones

01

Brand Development
I created a series of brand identity style tiles for each brand to stay unique.

02

Web DevelopmentDeveloping comprehensive and fully functional 10-page websites for each of the 6 brands

03

Accessibility ComplianceNavigating the complexities of AODA standards was a growth opportunity, enhancing my skills on Accessibility

04

Page Speed Optimization Achieving a good page speed score was a challenge.

05

Promotional Material I also designed engaging print materials, including flyers and banners, to bolster the brands' market presence.

Fun Fact: Over 1 billion people globally living with some form of disability, web accessibility is not just a good practice but a necessity. This makes up about 15% of the world's population, proving the importance of inclusive design in reaching a diverse audience.

Stage 01 & Stage 02
Branding & Development

Using the client's logos, I extracted design elements to come up with a series of simple style tiles for each brand. Each brand has uniqueness, considering essential design elements such as colors, typography, and imagery.

Guided by the brand style tiles, I built the websites using the latest WordPress technology and the Elementor Pro page builder plugin. The combination of these two significantly enhanced the efficiency of web development progress.

Stage 03
Web Accessibility Compliant

My next step in this project involved ensuring all the developed websites for the pharmaceutical brands comply with the Web Content Accessibility Guidelines (WCAG).


What is accessibility, and why is it important?
Web accessibility ensures that websites are usable by everyone, including those who use screen readers due to visual impairments or other disabilities. It's essential for providing equal access and improving the overall web experience, making it inclusive for all users. Without accessible elements, those relying on assistive technologies may face significant barriers when navigating sites.

Accessibility Audit
I used an accessibility audit tool called accessiBe to audit all the websites for accesilbity. The audit reports provided suggestions for improvements to the website.

Graphic of Image Style TileGraphic of Color Style TileGraphic of Typography Style Tile
Appleby Pharmacy Website home screen
Graphic of Image Style TileGraphic of Color Style TileGraphic of Font Style Tile
Image of a laptop showing Resident Care Pharmacy Website
Silver Suite VisualSilver Suite VisualSilver Fox Graphic of Typography Style Tile
Image of a laptop showing Silver Fox Pharmacy Website
Silver Specialty Graphic of Image Style TileSilver Specialty RX Graphic of Color Style TileSilver Speicalty RX Graphic of Color Style Tile
Image of a laptop showing Silver Specialty RX website
Silver Scripts Graphic of Image Style TileSilver Scripts Graphic of Color Style TileSilver Scripts Graphic of Typography Style Tile
Image of a laptop showing Silver Scripts Website
Silver Linings Graphic of Image Style TileSilver Linings Graphic of color Style TileSilver Linings Graphic of Typography Style Tile
Image of a laptop showing Silver Linings Health Care website

Fixing Common Accessibility Errors

While there were several issues impacting the accessibility score, accessiBe proved great help by pinpointing specific areas for improvements. This guidance enabled me to learn effectively and address these issues, enhancing the websites' accessibility.

Error #1: Missing Alternative Text For Images
Understanding why we use specific coding practices, like alt text for images, is essential. Simply using alt="image" doesn't help screen reader users, as it fails to describe the image's content or purpose, highlighting the need for meaningful and descriptive alt text.

<img src="example.png" alt="image of a...."/>

Error #2: Empty Links
Empty links, which were found in nearly half of the websites audited, present accessibility issues, especially for screen reader users. For instance, an Instagram logo without a screen reader label creates an empty link. This fix is easy: adding a descriptive label to a link significantly improves accessibility by providing context and meaning for non-sighted users.

Error #3: Empty Buttons
Empty buttons, similar to empty links, can be frustrating and inaccessible, for instance when users click them expecting a form submission or interaction but nothing happens. This lack of functionality can lead to user exit. For screen readers, it's important that buttons contain text. When an image is used within a button, adding an alt attribute is crucial to ensure the button's function is communicated clearly to screen reader users, thereby creating a functional and accessible experience.

<button type="submit">
  <img src="/search.svg" alt="Search" />
</button>

Error #5: Missing Form Inputs
Over the past three years, low contrast text has been a major accessibility issue, with about 80% of websites affected. This problem, however, is relatively easy to fix. There are plenty of online tool where you can quickly check a web page's color contrast, helping to ensure text is easily readable and meets accessibility standards.

Solution

In achieving accessibility for the websites, AccessiBe played a pivotal role. It precisely identified errors that hindered compliance with WCAG standards. Addressing these issues, such as low contrast text and missing form labels, led to the achieving of WCAG 2.1 Level AA criteria. This comprehensive approach significantly improved the websites' usability and inclusivity, ensuring a better experience for all users, especially those with disabilities

AccessiBe Audit Report Sample
Stage 04
Page Speed Optimization

Optimizing website page speed as another key objective in this website development project. I used GTXmetric to audit the speed of all the websites.

Factors impacting page speed optimization

#1: Large Image Sizes
Images up to 1MB in size, slowing down load times. Therefore I Converted all JPEG and PNG images to the WebP format. WebP offers a better compression than JPG/PNG which means smaller in file size but maintain high quality leading to faster web page loading times without sacrificing image clarity.

#2: Cache Issues and Page Revision Buildup
Cache buildup increases the site's size, leading to longer load times. Page revisions, if accumulated, enlarge the database, making queries slower and affecting page loading speed. To solve this, I Installed a cache plugin that automatically clears cache every 24 hours and minified CSS/JS to streamline code and improve site speed.

#3: Excessive WordPress Plugins
Excessive use of WordPress plugins can negatively affect website speed. Each plugin adds to the total load time, as the website has to load additional scripts and styles for every plugin. This can lead to a slower, less responsive site, especially if many plugins are unnecessary or poorly optimized. I reviewed all plugins, eliminating those that were inactive and unnecessary keeping only essential plugins to ensure optimal website functionality without compromising on load time.

Solution

After optimizing the websites, the GTmetrix reports showed a considerable improvement in performance. The average performance score across the websites is an impressive 'A' grade, with individual scores such as 98% for Appleby Pharmacy and 97% for Resident Care Pharmacy. These high-performance scores indicate faster loading times and more efficient navigation, significantly enhancing the overall user experience.

Page Optimization ReportPage Optimization ReportPage Optimization ReportPage Optimization Report
Stage 05
Promotional Material

With the website optimizations and accessibility improvements complete, the next step was to design promotional materials for each brand. The client aimed to increase brand awareness for their customers, so I developed a variety of print materials, including banners, brochures, and flyers, to meet this goal.

Silver Suite Flyer DesignSilver Fox Promotional FlyerSilver Suite Banner
Final Thoughts
Conclusion

For this project, I provided full-service for the client Silversuite including branding, design and development. I began by creating style tiles for each of the SilverSuite brands and then developed the websites using a combination of WordPress and Elementor Plugin. Accessibility was ensured with the help of the AccessiBe tool, and the website successfully met the WCAG standards, achieving Level AA. After that, I optimized the website, which scored an impressive "A grade" average according to the GTXMetrics tool. Finally, I created promotional print materials to increase brand awareness for SilverSuite's customers, closing the project with great success.

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